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cognitive bias

Curtis Baryla > Case Studies > cognitive bias
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Business Principles

What Is the Sunk Cost Fallacy? (And How to Avoid It)

Mar 21, 2024 Curtis Baryla

Doubling down on a failing strategy is more common than you think. Learn how to recognize the sunk cost fallacy and make better decisions.

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Business Leadership and Management Research Article

The Myth of Multitasking and the Importance of Prioritization

Feb 24, 2024 Curtis Baryla

Multitasking feels productive, but research says otherwise. Learn why single-tasking and smart prioritization get better results.

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